New website – new communication phase
The aim of the Swiss financial center in its communication activities over the past three years is to create awareness among the financial institutions and software providers about the “Migration Payment Traffic Switzerland” program and to request their commitment to it. As of today, the financial center positions itself under the new brand, PaymentStandards.CH and launches the implementation phase.
The focus is expanded to all target groups, i.e. in addition to the financial institutions and software providers, messages pertaining to the standardization and harmonization of payment transactions shall reach corporates, trade associations, consultants and institutions such as public sector entities and other players. Specific action recommendations to the players will help to make the requirements transparent and thereby simplify the implementation. Target group-specific communication materials will be created to support this.